Whether you are operating a small or large business, a sales funnel is a crucial tool for boosting profitability. This funnel is supposed to be the path that visitors follow and you get the chance to convert them into customers. When you have a good sales funnel in place, you can be sure to make more sales. However, a poor sales funnel will not convert customers. If you are thinking of converting leads into customers, you must have a good sales funnel in place.
Traditional sales strategies involved landing a customer on a sales page where they could choose to either buy or not while modern funnels aim to establish a connection between the sellers and the clients. Instead of leading people to a sales page, you will instead lead them to a squeeze page. Being the initial stage of the sales funnel, this page will help you gain contact with a potential client. The relationships you establish through this initial stage of the sales funnel enable you to gain contact with clients who will turn into loyal customers.
The most integral part of a sales funnel on a website is creating a mode in which they will leave their contact information -in most cases an opt-in form. With this form, you will collect email addresses and other information needed to reach out to these potential buyers with the intent of making them customers. In order to attract more people, you need to promise something in return. For example, if you are selling cooking equipment, you can provide recipe booklets. Ensure that the freebie you provide is related to what you want to sell to your customers.
Once you send your visitors a free gift after they sign up, they will not only enjoy the gift, but also be more than happy to read your next mail. Keep in mind that this is only possible if your initial gift was of high quality. Nobody will visit your site again or want to read your emails if you provided them with a low-quality gift. Keep your emails relevant, short, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam.
In the funnel, your visitors don’t have to buy instantly. The only thing you need to know is how to provide them with relevant material that they will definitely love. Any future free products should be followed by complementary products available in your shop. This way, you will have a higher chance of selling to them.
Never worry about clients failing to purchase on the first offer. Since they have joined your communication channel, they will be there to stay. Just ensure to send them offers once in a while and they will convert. Don’t forget to provide any after-sale service that they need in order to cement your relationship and win their loyalty.